BOOTLEG  AVOCADO  L.L.C.

For years, cannabis businesses never felt the need to have professional branding. Recently things have changed and the design of a cannabis business is as important as the design of any other type of business. Designers have found new ways to consume, store and present cannabis, with sleek aesthetics and a functional approach. From luxury cannabis edible packaging to tech-driven vape pens for cannabis consumption and sleek accessories, we’ll take a look through the lens of design and branding. Moreover, there is a new wave of innovators who are looking into sustainability and how we can make cannabis truly green. A huge thank you to: - Monique Jackson-Fitzgerald, CEO & Co-founder, InnDica - Rick Fitzgerald, CCO, Lazy Turtle Group - David Paleschuck, CPG Brand Marketing Expert and Author, "Branding Bud: The Commercialization of Cannabis" - Michelle Regenbogen, Designer & Founder, Macchiatto - Brett Heyman, Founder, Edie Parker

Bootleg Avocado Presents...Resurgence of Cannabis Hospitality & Tourism The world is full of amazing places, but not all of them are legal to travel to with a grinder in your back pocket. Cannabis hospitality encompasses the full spectrum of hospitality, from resorts and hotels to restaurants and events. The industry provides a wide range of services to help guests enter the cannabis market successfully, safely, and legally. Cannabis hospitality and tourism opportunities are ever-expanding in states where cannabis has been legalized, which includes California, Nevada, Massachusetts, Maine, Michigan, and Vermont. Cannabis hospitality runs the gambit from B&Bs to high-end resorts. Many cannabis companies offer special services such as cannabis cooking classes and spa treatments designed to appeal to potential guests who want to smoke or eat their way through a particular state. Special thanks to our panelists: - Brian Applegarth, President, Cultivar Strategies - Amy Cirincione O'Connor, Founder & Chief People Officer, Humboldt Bay Social Club - Esti & Federica, Brand & Communications Manager, Dr. Dou Social Club

Featuring industry leaders at the intersection of cannabis, sustainability, and renewable energy this panel discussion will illuminate the importance of clean gardening products, soil health, and energy solutions. Highlighting her work at Aster Farms, Julia Jacobson will discuss the importance of sustainability through her experience of working with a plant and planet focused company. Marie Montmarquet, Co-founder of MD Numbers, Inc., will explain how MD Numbers looks to create successful sustainable companies which will give back to the communities as well as her work in creating numerous successful vertically integrated cannabis businesses. Carly Culin, will lead the discussion in soil development and how to implement natural and eco-friendly practices, along with clean gardening products, focusing on Good Earth Organics. Anel Espinosa will tie the conversation together through educating guests on the importance of soil testing and soil health and how Earthfort analyzes biology reports completed with a soil test and then makes recommendations to improve that soil depending on their client’s goals.

Bootleg Avocado Presents...The Shifting Form Factor of Mirco-Dosing, featuring industry leaders pioneering shifting the form factor of micro-dosing - this panel will highlight unique companies with the latest unconventional products and services. Illuminating the importance of lifestyle and health, Josh Kirby, Founder of Kin Slips, will discuss his all-natural cannabinoid-infused sublingual strip and how our bodies better absorb products this way. ALT Head Scientist, Jay Spall will explain product development and how ALT provides a personalized high by allowing users total control dosing and flavor without the common health drawbacks associated with smoking or the delayed onset of edibles. Charlotte James and Undrea Wright, Co-founders of The Ancestor Project, will spotlight their work as an inclusive community of support in patient’s plant medicine journey as well as their primary focus on the collective healing of the community.

With the #Covid-19 pandemic 😷 exposing the epidemic of #mentalhealth and #wellness, the need for #plantbased solutions 🌱 to deal with these extreme shifts and finding ways for recovery is imminent. We are here to shed light on the impactful landscape of cannabis as it emerges into the food community - debunking the stigmas and uncovering the innovation that has taken place in food and beverage. 🥘🍹 Special thanks to our panelists: - Lori Rosen, Founder & President, Rosen Group PR - Ben Richardson, Director of Research, 7thirty Capital - Ben Larson, CEO, Vertosa - Chad Rosen, Founder, Victory Hemp Foods

Featuring Cannabis Industry leaders covering topics related to public relations, licensing, policies and law, manufacturing, white-labeling, sales, and marketing. This panel will illuminate how entrepreneurs can launch their cannabis brand. Highlighting her work in the NCIA and launching her own cannabis PR practice, Lori Rosen (our co-host) will discuss her industry experience. Amy Margolis will discuss the hurdles of licensing and educate the audience on all aspects of cannabis and law. Inanna manufacturing Founder and CEO, Raquel Origel produces a full range of cannabis-infused products (including Infused gummies, vape cartridges and disposable pens, pre-rolls and packed flowers, tinctures and oral sprays, tablet pills, topical products, baked goods) and can provide a focus on the manufacturing/packaging side of the industry. Terra Vera, Head of Sales & Marketing (Eastern U.S. and Caribbean), Chris Walsh has over 10 years experience in the Cannabis Industry and is also the Co-Founder of Upstate Elevator Supply Company, one of the fastest-growing CBD brands in the cannabis sector. He can discuss his expertise in business strategy and development, revenue growth, profit maximization, start-up know-how, and organizational restructuring to enhance business models, staff performance, and infrastructure.

In partnership with Satori Confections, our event series is back for the first event of 2021, featuring female leaders at the intersection of cannabis, sexuality and edibles, this panel will illuminate how women can use cannabis to set the mood for love. Highlighting the special effects of fast-acting edibles as sensual aids, author Mary Jane Gibson will discuss her Playboy article, Fast-Acting Edibles are Perfect for a Quickie, while the infamous sex educator and CannaSexual founder Ashley Manta will educate the audience on all aspects of cannabis and intimacy. “Bong Appetit” cannabis cookbook author and Satori Brand Manager Elise McDonough brings a unique perspective on the chemical composition of chocolate and its traditional association with Valentine’s Day, as well as how adding THC to chocolate boosts sexy, euphoric vibes.

We had the pleasure of working with many brands, innovators, and founders in the food, beverage, and cannabis industry in 2020. One company, Vertosa, really stood apart from the pack in not only providing a platform for food innovation but created a community around their team. We awarded Austin Stevenson, Chief Innovation Officer of Vertosa, and his team with the award and dove into the team's initiatives for 2021 including expansion into different regions.